GUESS ÉLITE LOYALTY PROGRAM TERMS AND CONDITIONS - USA

THESE TERMS AND CONDITIONS REQUIRE BINDING ARBITRATION ON AN INDIVIDUAL BASIS TO RESOLVE DISPUTES AND INCLUDE A CLASS ACTION WAIVER. IN THE EVENT OF A DISPUTE, YOU ARE WAIVING YOUR RIGHT TO SUE IN COURT. THESE TERMS INCLUDE A DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY THAT MAY APPLY TO YOU IN THE EVENT OF A DISPUTE.

1. DEFINITIONS AND SCOPE

1.1 Definitions

In these Terms and Conditions (“Terms and Conditions” or “Terms”), the following words and phrases shall have the meanings ascribed to them, and other terms are defined further below:

Guess Élite Program (or Guess Élite or Program): The customer loyalty program organized and managed by Guess?, LLC, 1444 S. Alameda Street, Los Angeles, CA 90021, U.S.A., and Guess? Canada Corporation (collectively, "GUESS," "we," "us," "our"), designed to reward Customers for purchases and specific engagement activities by granting Points that can be redeemed for Rewards and benefits.
Customer (or Participant): Any natural person who acts for purposes unrelated to their business, commercial, craft, or professional activity and is enrolled in the Program. Customers must be 16 years or older and reside in an Applicable Country to participate in the Program. By enrolling in the Program, each Customer agrees to the Terms and Conditions. Guess Élite is exclusively available to individuals acting outside of any business or professional capacity. “You” “Your” and “party” include the Customer and, for purposes of Clauses 9 and 10, any person or entity that visits or uses our website or store or otherwise agrees to these Terms.
Personal Account: The account created during the registration process and containing the Customer's personal information in connection with Guess and the Program.
Points: Points accumulated by the Customer for Eligible Purchases and engagement activities. Points are awarded at a rate of 1 Point for each $1 USD spent (or $1 CAD for Eligible Purchases made in Canada), on qualifying transactions (excluding taxes and shipping charges and subject to other terms as outlined to Participants). Points can also be earned through promotional activities discretionally defined by Guess. Points are redeemable for Rewards and to unlock Status-level benefits.
Earn & Burn Mechanic: The structure within the Program that allows Customers to earn Points through purchases and engagement activities (the “Earn” phase) and redeem those Points for Rewards and benefits (the “Burn” phase).
Status: The level achieved by the Customer by accumulating Points, which unlocks exclusive benefits related to that Status level as outlined in these Terms and Conditions.
Status Mechanic: The structure within the Program that allows Customers to progress to the next Status by accumulating Points through purchases and engagement activities; each Status offers exclusive benefits related to that Status level.
Rewards: Loyalty Vouchers, or other benefits available to Customers in exchange for redeeming accumulated Points, subject to terms as outlined to Participants. Rewards may also include Guess-branded merchandise or discounts on future purchases.
Program Period: The duration of the Program. Each Program period runs from the date the Customer registers until December 31 of the same calendar year.
Point Expiry: Under the Earn & Burn Mechanic, Points earned during the Program Period will expire on March 31st of the following calendar year (i.e., Points accumulated from January 1 to December 31, 2027, and not redeemed, would expire automatically on March 31, 2028). Under the Status Mechanic, Points earned during the Program Period will be reset at the end of each calendar year.
Eligible Purchases: Purchases made at Guess-branded stores within the United States (including Puerto Rico) or in Canada, or on the Guess.com website, that qualify for Point accumulation under the Program’s Terms. Purchases made through third-party retailers or non-participating stores do not qualify as Eligible Purchases. The purchase of Guess Gift Cards is eligible for Points. However, transactions — whether in whole or in part — paid using Loyalty Vouchers, Gift Cards, or Guess vouchers will not be eligible for Points. Certain restrictions apply.
Loyalty Vouchers: Discount vouchers or coupons that can be redeemed when making Eligible Purchases. Loyalty Vouchers are earned through the redemption of Points. They are subject to specific terms and restrictions, including expiration dates. See below for details.
Privacy Laws: Applicable data protection and privacy laws and regulations in the United States, including the California Consumer Privacy Act of 2018 and its amendments including the California Privacy Rights Act (collectively, the “CCPA”).
Applicable Country: The countries in which the Guess Élite is currently made available under these Terms and Conditions. The countries currently include the United States (including Puerto Rico). Guess reserves the right to expand or modify this list at any time, at its sole discretion without prior notice, subject to applicable laws.

Definitions form an integral part of these Terms and Conditions.

1.2 Scope of Application

These Terms and Conditions regulate the Customer's participation in the Program. By registering and participating in the Program, the Customer accepts and agrees to these Terms and Conditions in full. The Program is available to all Customers residing in an Applicable Country and making Eligible Purchases at Guess stores in the United States or Canada, or on the Guess.com website.

1.3 Mechanism of the Terms and Conditions’ Acceptance

If, as of October 20, 2026 (the date on which these Terms and Conditions are posted to guess.com and become effective), you are already a registered Customer (an “Existing Customer”), Guess will provide you with at least thirty (30) days’ advance notice of these Terms and Conditions before the Effective Date, including by making the updated Terms and Conditions available to you. As of the Effective Date, Existing Customers will be migrated automatically into the Program, without any requirement to re-enroll. Participants may opt out of the Program at any time, both before and after the Effective Date, in accordance with Clause 2.4 (Unsubscription Process) below. There is no obligation for you to make any purchase. If, as of the Effective Date, you were not yet a registered Customer (a “New Customer”), you must accept these Terms and Conditions at the time you create your account and follow the provisions set forth in Clause 2.2 (Registration Process). If Participants join the Program in the middle of the year, the calendar-year period still applies for achieving status tiers. There is no entitlement to an extension of the period ending with each calendar year.

As of October 20, 2026, an Existing Customer’s accumulated Earn & Burn Points and Status Points will be converted into Points under the Program on a 1:1 basis. Any unused reward-wallet or equivalent value held by an Existing Customer as of the October 20, 2026 will be converted into a Loyalty Voucher under the Program on a customer-favored “round-up” basis as follows: (a) a reward-wallet balance of $15 or less will be converted into a $15 Loyalty Voucher; (b) a reward-wallet balance of more than $15 and up to $35 will be converted into a $35 Loyalty Voucher; (c) a reward-wallet balance of more than $35 and up to $75 will be converted into a $75 Loyalty Voucher; and (d) a reward-wallet balance of more than $75 will be converted into the closest combination of Loyalty Voucher denominations. Loyalty Vouchers activated as a result of this migration will expire three (3) months after the October 20, 2026, regardless of the date on which the Customer activates them.

1.4 Program Duration

Subject to the provisions of Clause 2.4 (Unsubscription process) the Program is valid from the date of the Customer's registration and remains active until December 31 of the same calendar year (Program Period). At the end of each year, Points can be redeemed for an additional three (3) months, after which the Points will expire and be removed from Earn & Burn Points Balance.

2. PARTICIPATION AND REGISTRATION

2.1 Eligibility for Participation

The Program is open to individuals who:

Are at least 16 years old with legal capacity to enter into contracts.
Are a resident in an Applicable Country.
Register and maintain an active Personal Account in the Program by providing accurate and complete personal information, including name, email address, and other required fields.
Have given consent to receive marketing communications as described in the Guess Privacy Policy.

By participating in the Program, Participants confirm that they meet these eligibility criteria. Employees, contractors, or agents of Guess and its affiliated companies may be excluded from certain aspects of the Program, subject to the Guess internal policies.

2.2 Registration Process

Subject to the provisions of Clause 1.3 to join the Program, New Customers must complete the following steps:

Online Registration: Participants can register through Guess’ official website (www.guess.com) by completing the online form and accepting these Terms and Conditions. Upon submission, Participants will receive an email as confirmation of their Personal Account creation.
Offline Registration: Customers may also register at participating Guess physical stores by providing the necessary information to a sales assistant. Offline registrants will receive a confirmation email to activate their online Personal Account and complete their profile.

For both New Customers and Existing Customers, participation in the Program is voluntary and free of charge. Any personal data provided during registration will be handled in accordance with the Guess Privacy Policy and applicable Privacy Laws.

Participants are responsible for ensuring that all information provided during registration is accurate and up to date. Guess reserves the right to suspend or terminate a Participant's Personal Account if inaccurate or false information is detected.

Participants are also responsible for promptly updating any changes to their personal information (e.g., change of address or email) through their Personal Account.

2.3 Consent to Terms and Conditions

Participation in the Program is conditional upon acceptance of these Terms and Conditions. Registration for the Program is completed:

for New Customers, by clicking the “Join us” button or similar available button for the Program;
for Existing Customers, by automatic migration into the Program as of the Effective Date.

Participants agree to be bound by all terms. Consent to the Program includes agreement to receive communications related to Program activities, Points balances, and other promotions. We will also obtain separate consent if required by applicable law, including for any text (SMS) messages.

2.3.1 Program Membership and Account Management

Upon successful registration, Participants will be assigned a unique membership account, which is personal and non-transferable. Participants may only have one account per individual, and the account is tied to the Participant’s email address.

Participants are responsible for maintaining the confidentiality of their account credentials and for any activities that occur under their account. If a Participant suspects unauthorized access or misuse of their account, they must notify Guess immediately. No purchase is necessary to create a membership.

2.3.2 Account Termination and Unsubscription

Participants may unsubscribe from the Program at any time through their online Personal Account or through the registration app in a qualifying Guess store with a sales associate. Upon unsubscription, the Participant’s Personal Account will be deactivated, and the Participant’s Points, Loyalty Vouchers, and other Rewards will be treated in accordance with Clause 2.4 (Unsubscription Process) below, including the Grace Period described therein.

Guess reserves the right to terminate or suspend a Participant’s Personal Account, without notice, in cases of suspected fraudulent activities, breach of these Terms and Conditions, violation of any applicable laws, or abuse of the Program or Program benefits. In such cases, Guess may also revoke any accrued Points or benefits.

2.3.3 Acceptance of Modifications

Guess may modify these Terms and Conditions or any aspect of the Program in accordance with applicable laws. Participants will be notified of any significant changes by email or through the Guess website. Continued participation in the Program after such changes constitutes acceptance of the modified terms.

2.3.4 Consumer Rights Protection

Participation in the Program does not affect any rights Participants have under their local law, including any Customer withdrawal rights or any mandatory warranties provided by law.

2.4 Unsubscription Process

Customers may unsubscribe from the Program and marketing communications at any time:

Offline: This can be done in-store by requesting to opt-out through the Guess App.
Online: Customers may unsubscribe via the “Privacy Settings” page in their online Personal Account or unsubscribe from emails by clicking the unsubscribe link in communications.

If a Customer unsubscribes from marketing communications necessary for the Program, this will result in the exit from the Program, subject to applicable laws and the Grace Period described herein. If Customers opt in again to marketing consent, the Points section will become visible in their Personal Account again. Without prejudice to the provisions set forth above, the Points balance will restart from zero.

Customers who change their residence country to a country that is not an Applicable Country will be automatically unsubscribed from the Program.

When a Customer unsubscribes from the Program (by changing country, revoking consent, or otherwise), the Customer’s Points, Loyalty Vouchers, and other Rewards will be treated in accordance with the Grace Period described below. The Personal Account will remain active only for the purpose of purchase history and shipment tracking.

Before finalizing a Customer’s confirmed exit from the Program, Guess will present a warning describing the consequences of exiting the Program and will require confirmation of the exit (e.g., clicking a confirmation button) separate from the Customer’s initial exit request.

Following a confirmed exit from the Program (whether by Customer request, revocation of consent, or a change of residence to a country that is not an Applicable Country), the Customer will not accrue any new Points, but will be able, for a period of thirty (30) days following the confirmed exit (the “Grace Period”), to redeem and use any Points, Loyalty Vouchers, or other Rewards that were already accrued or issued as of the date of exit, in accordance with the applicable terms, and subject to any applicable laws. Any Points, Loyalty Vouchers, or Rewards not redeemed or used by the end of the Grace Period will expire and will no longer be available or recoverable.

2.5 Personal Data and Data Modification and Update

The processing of each Customer's personal information is governed by Guess’ Privacy Policy. Participation in the Program is subject to the Customer providing accurate personal information during registration. By registering, Customers consent to the processing of their personal information as outlined in the Privacy Policy, including for marketing purposes. Privacy options can be managed through the Customer's Personal Account at any time, see also the Guess Privacy Policy.

Customers can always update or change personal information by accessing the My Guess area of the Personal Account or contacting a sales associate in a physical participating Guess store.

2.6 Welcome Bonus

Starting from the Effective Date, New Customers who subscribe to the Program for the first time will receive 50 Points as a Welcome Bonus. All Existing Customers who have never been enrolled in the Program and switch their country to one of the Applicable Countries will receive the Welcome Bonus. Customers who opt out of the Program and later join again, as well as Customers who have already received the Welcome Bonus, will not be eligible to receive it again. The Welcome Bonus is awarded upon registration, not Personal Account creation. Therefore, Customers who register in-store will receive the Welcome Bonus even if they have not activated a Personal Account.

3. POINT ACCUMULATION AND REDEMPTION

3.1 Point Accumulation

Customers will accumulate Points at the rate of 1 Point for each $1 spent on Eligible Purchases made in Guess-branded stores within an Applicable Country or on Guess.com. Additional Points may be earned through specific promotions, activities, or events as defined by Guess and better specified below or in specific promotion or similar terms. When Customers pay for a purchase, or part of it, using a gift card, Guess vouchers (including those issued following a return), or Loyalty Vouchers, the amount paid with these payment methods will not be eligible for Points accumulation.

All Points accumulated by the Customer according to the Program can be used for both Earn & Burn Mechanic as well as Status Mechanic subject to the terms.

3.2 Point Redemption

Points can be redeemed for Rewards listed in the Earn & Burn catalogue available in the Customer's Personal Account. Redemption of Points is subject to availability and must occur before the Points expire.

4. POINTS

4.1 Earn & Burn Mechanic

The Program operates on an “Earn & Burn” system, allowing Customers to accumulate Points through purchases and then redeem those Points for a variety of Rewards and benefits.

Earn & Burn Points Balance: Used to redeem Rewards from the Program’s Earn & Burn catalogue. The amount of Points burned during each year is deducted exclusively from the Earn & Burn balance.

4.2 Status Mechanic

Independently of the Earn & Burn Mechanic, the Program allows Customers to accumulate Points through purchases and other activities (please refer to Clause 4.3 – Points Accumulation) in order to upgrade their Status and access benefits associated with specific Status levels.

Status levels details:
- 0 - 249 Points for Classic.
- 250 - 499 Points for Premium.
- 500 - 999 Points for Prestige.
- +1,000 Points for Ambassador.

Start date: For Existing Customers, Status Points will be assigned as of October 20, 2026, in accordance with Clause 1.3. Customers who subscribe to the Program after October 20, 2026 will be assigned to a Status level based on the amount of Points collected following their Program subscription. The effective start date of the new Status level will correspond to the date of the purchase that generated the Points enabling the upgrade, including cases where part of those Points is still pending as of December 31st.

Status period: Customers can move across all Status levels depending on the Points collected during the calendar year. Within the Status Mechanic, Points earned during the Program Period are reset at the end of each year. The Status achieved during a given calendar year shall be maintained throughout the following year, even if no additional Points are earned during that period. If the required number of Points to retain the current Status is not met in this following year, the Customer will be moved the next year to the Status level corresponding to the Points effectively collected in the previous year. This notwithstanding, Customers who reach a given Status in one calendar year will maintain that Status throughout the following calendar year even if they do not make any new purchase; if any such Customers make a purchase during that following calendar year and accrue Points sufficient to reach a higher Status, they will be assigned to that higher Status.

4.3 Points Accumulation

Customers will earn Points at the rate of 1 Point for each $1 spent on Eligible Purchases. Additional Points may be earned through specific activities specified below:

Profile Enrichment Bonus: Customers can earn 20 Points by completing and updating their profile with true and accurate information and to obtain a complete profile filling these fields: email, first name, last name, gender, birth date, international prefix, phone number, country-province-ZIP code-city-address, communication language.

Customers who have already received the Profile Enrichment Bonus, Customers that provide false or incorrect data, and Customers who just modify their profile are excluded from this bonus. All Existing Customers whose profiles are already complete as of the launch date of this Bonus will be eligible to receive it.

Member get Member: Customers can earn 50 Points by inviting new customers to join the Program. The Customers who invited a new member will receive this bonus only after the new member makes the first qualifying purchase. There is no limitation on the number of eligible referrals for new members, subject to these Terms and any promotion-specific rules. You may only invite people with whom you have an existing relationship and if you have permission to contact them. You are not authorized to “spam” new customers.
Welcome Bonus: Customers can earn Points through Welcome Bonus as explained in Clause 2.6 (Welcome Bonus) above.

These engagement activities contribute to both the Earn & Burn and Status Points balances, and Customers will be rewarded accordingly.

4.4 Points Freezing and Returns

Points earned from online purchases are frozen for the return period. If the item is returned, the corresponding Points are deducted. However, in case of return due to manufacturing defects, the Customer will retain the Points previously earned.

For in-store purchases, if the Customer returns a product and requests to change it with a different one, the number of Points assigned may be adjusted based on the price difference between the returned and the new item. If the Customer requests a Guess voucher equal to the value of the returned item, the Points accrued from the original purchase will not be deducted. In case of a refund, the Points will be deducted. In the event that the Customer has already used the Points associated with the returned items to activate a Guess voucher, the Guess voucher will be deactivated and the corresponding Points recovered.

If the Guess voucher has already been used, and the corresponding Points have been burned, only the available Points shall be deducted.

Customers who make a purchase in store, which may allow access to a higher Status level, will be immediately assigned to that Status based on the Points earned. If the Customers later decide to return one or more items, the Points associated to the returned products will be deducted. If the new Points balance corresponds to a lower Status level, the Customer will return to the previous Status.

Points marked as pending (e.g., from online purchase or cancelled orders) will not be counted towards the Status progression.

Only available Points (i.e., Points after the freezing period) will be considered for upgrading a Status, but the starting date of the enrollment in the higher Status will be backdated to the date of the purchase that allowed the Customer to reach the higher Status, even for Points still pending at December 31st.

4.5 Burning Points – Redeeming Rewards

Points accumulated in the Earn & Burn balance can be redeemed for a range of Rewards offered in the Earn & Burn catalogue. Redemption is subject to availability and the specific terms applicable to each Reward. Customers can access the Earn & Burn catalogue through their online Personal Account, where Rewards are organized into categories. The number of Points burned only decreases the Earn & Burn balance.

Loyalty Vouchers: Redeemable for future Eligible Purchases, subject to terms. Only one Loyalty Voucher may be used per transaction. Loyalty Vouchers may be used with markdowns and other promotions unless the applicable promotion states otherwise. A Loyalty Voucher cannot be partially used, cannot be redeemed for cash and may be used only on a transaction whose pre-tax value equals or exceeds its face value. Loyalty Vouchers can only be used for online purchases and in-store purchases in participating Guess locations in the United States or Canada. In store, the Customer may be required to activate the Loyalty Voucher from their personal account, so that it can be applied by the sales assistants. Loyalty Vouchers will expire three (3) months after the Customers activate them (and, as applicable, three (3) months after issuance of Loyalty Vouchers due to migration for Existing Customers). Loyalty Vouchers may not be transferred or exchanged for cash or other value.

The Point redemption levels of the Loyalty Vouchers shall be as follows: 250 Points, 500 Points, and 750 Points. Each tier of points corresponds to a specific discount value:

250 Points correspond to a discount of $15,
500 Points correspond to a discount of $35,
750 Points correspond to a discount of $75.

If the Customer returns one or more items being part of an order for which a Loyalty Voucher was used, the amount of discount applied to the returned items will be calculated to reassign the corresponding number of Points to the Customer. If the Customer returns the full order for which a Loyalty Voucher was used, the amount of Points burned to obtain the Loyalty Voucher will be automatically reassigned to the Customer.

4.6 Redemption Process

Points can be redeemed through the following process: i) The Customer logs into their online Personal Account and accesses the Earn & Burn catalogue; ii) Points are exchanged for a selected reward, and the corresponding amount is deducted from the Earn & Burn balance. Once a reward is selected, it will appear under the "My Guess" section of the Customer’s Personal Account. Loyalty Vouchers can be redeemed either online or in-store based on the terms of the specific reward. Alternatively, you may ask a store associate to activate a Loyalty Voucher on your behalf through the in-store POS flow, which will trigger a communication containing an activation link.

4.7 Limitations on Points and Rewards

Point Expiry: Points earned during the Program Period will expire on March 31st of the following calendar year (i.e., Points accumulated from January 1 to December 31, 2027, and not redeemed, would expire automatically on March 31, 2028). Points that are not redeemed within this period will be forfeited.
Non-Transferability: Points cannot be transferred between accounts or to another individual, nor can they be exchanged for cash. Points do not have any independent cash value.
Reward Availability: Guess reserves the right to modify the Rewards available in the Earn & Burn catalogue at any time. Certain Rewards may be subject to stock availability.

4.8 Notification of Earn & Burn Expiry

Guess will take steps to notify Customers when their Points are about to expire via email or through in-app notifications. This notice will include the Points remaining in the Earn & Burn balance and any available Rewards before the expiration date. Failure to receive or review a reminder notice does not extend the applicable expiration date, subject to applicable laws.

5. BENEFIT

5.1 Earn & Burn Catalogue

Description: Members can browse the Earn & Burn Catalogue to redeem their Points for various benefits, including Loyalty Vouchers and Discounts.
Filtering and Browsing: The Catalogue allows Participants to filter options by Reward type and view detailed descriptions of each benefit.
Redemption: Once Points are redeemed, the selected benefit is shown in the Participant's account (into “My Guess” page) and is ready for use. Some benefits, such as Donations, will not generate a redeemable item but will trigger a notification and confirmation.

5.2 Loyalty Vouchers

Description: Members can redeem Points to receive Loyalty Vouchers that can be used for discounts on future purchases. The Loyalty Voucher can be used for the single purchase of any type of a Guess collection product subject to any outlined terms. The Loyalty Voucher cannot exceed the transaction amount or fully cover the total amount of Eligible Purchases. Only one Loyalty Voucher may be used per transaction. Loyalty Vouchers may be used with markdowns, other discounts, or any promotions as allowed by the terms.
Value: Loyalty Vouchers are earned by redeeming a set number of Points, which then correspond to a fixed monetary discount for Eligible Purchases. Loyalty Vouchers have no independent cash value and may not be exchanged for cash. Loyalty Vouchers may not be applied to taxes or shipping charges and will not be honored retroactively.
Expiration: Once Customers burn the Points, they may obtain a Loyalty Voucher, and it will be visible inside the “My Guess” page into the Personal Account. Loyalty Vouchers expire within three (3) months after they are activated (or issued after migration).

5.3 Status Benefits

Rewards	Classic 0 – 249 points	Premium 250 – 499 points	Prestige 500 – 999 points	Ambassador +1,000 points
Birthday (Birthday month)	15%	20%	20%	25%
Exclusive Promotions (Mailer)	✔	✔	✔	✔
Free Shipping	✔	✔	✔	✔
Free Return	To be paid online Free in store	To be paid online Free in store	To be paid online Free in store	✔
Early Access – New Collection	✖	Early access - 3 days	Early access - 3 days	Early access - 5 days
Anniversary 1 ticket in the following 2 weeks	✖	Points multiplier x1.5	Points multiplier x2	Points multiplier x2.5
Status Gift	✖	25 points	50 points	100 points
Events	✖	✔	✔	✔
Personal Stylist	✖	✖	✔	✔
Access to Exclusive Gift	✖	✖	✖	✔
Priority Customer Service	✖	✖	✖	✔

Birthday Promotion: The promotion is valid during the Participant’s birthday month. Promo mechanic: 15% discount for Classic Status; 20% discount for Premium Status; 20% discount for Prestige Status; and 25% discount for Ambassador Status. The related coupon code must be entered for an online transaction, while it will be applied automatically for in-store redemptions. This promotion is not stackable with other promotions, but may be combined with Loyalty Vouchers. The applicable discount is based on the Status at the time the Birthday Promotion is issued.
Early Access to New Collections: all Status levels benefit from a wide item selection. Higher Statuses of Premium, Prestige, and Ambassador additionally grant early access: three (3) days for Premium, three (3) days for Prestige, and five (5) days for Ambassador.
Free Shipping: Free shipping is available for all Customers in all Applicable Countries as defined in these Terms and Conditions.
Free Return: Returns made in-store are free of charge for all Customers. Online returns are subject to a return fee for Customers in Classic, Premium and Prestige Status; Customers with Ambassador Status benefit from free, unlimited online returns. More details can be found on the Guess website.
Dedicated Customer Service: Customers with Ambassador Status are entitled to priority support service.
Events: Customers in Prestige and Ambassador Statuses will be eligible to receive an invitation to Guess events. Customer selection will be discretionary and based on factors such as proximity to the event location and the number of available guest slots.
Access to Exclusive Gift: Customers who enroll in Ambassador Status by December 1^st will be eligible to receive an Exclusive Gift. The Exclusive Gift is available while stocks last.
Status Achievement Gift: Starting from the Effective Date, Customers who reach Status Premium, Prestige, or Ambassador will be eligible to receive a Status Achievement Gift according to the Status newly reached according to the below:

Premium → 25 Bonus Points

Prestige → 50 Bonus Points

Ambassador → 100 Bonus Points

If a Customer crosses more than one Status level with a single purchase, they will be eligible only for the Status Achievement Gift of the highest Status reached. A Customer who merely retains the Status reached in the previous year will not be eligible for the Status Achievement Gift, except for Ambassador Customers who confirm their Ambassador Status year over year. Customers who upgrade their Status compared to the previous year will receive the corresponding Status Achievement Gift for the new level achieved.

Exclusive Gift Redemption: Customers eligible for the Exclusive Gift can pick up their Gift free of charge in any Guess store where it is available, or the Gift will be added to the Customer’s next online purchase. All Exclusive Gifts must be redeemed within the same calendar year in which the Customer became eligible.

Special Promotion: Guess can activate on its own different kind of promotions in different periods of the year. These promotions will be reserved for Customers enrolled in the Program. Details of the promotion will be shared through channels used by Guess to communicate to the Customers.
Prize Contest: Any contest, sweepstake, or other chance-based promotion offered in connection with the Program will be subject to separate official rules that will state the applicable eligibility, entry, prize, and other required terms.
Anniversary Promotion: Customers making their purchase in-store or online within two (2) weeks (only the first purchase made during this period will be eligible to be multiplied) of their subscription anniversary will receive this promotion. It consists of a Points multiplier based on the Customer’s Status (with Status Premium or higher) as follows:

Classic → no multiplier

Premium → Points multiplier x 1.5

Prestige → Points multiplier x 2.0

Ambassador → Points multiplier x 2.5

Points will be multiplied for both counters, Earn & Burn and Status.

6. TERMINATION OR MODIFICATION OF THE LOYALTY PROGRAM

6.1 Program Termination

Guess reserves the right to suspend or terminate the Program including the mechanics of the Program, Point accumulation, and Reward redemption, at any time. Subject to the provisions of Clause 6.3 (Notification of Changes), changes will become effective thirty (30) days after notice, except where a shorter period is permitted or required by applicable law. In the event of termination of the Program, Customers may redeem their Points in accordance with the provisions set forth in Clause 2.4 (Unsubscription Process) above. To the extent allowed by applicable law, Guess may suspend or terminate the Program if it becomes insolvent or files an action under the U.S. Bankruptcy Code. Guess may transfer or assign the Program in connection with any merger, acquisition, or similar business transaction. Any significant changes will be communicated to Customers via email or other method permitted by law. Continued participation in the Program after such modifications constitutes acceptance of the revised Terms and Conditions.

The Program may also terminate in the following cases, by unilateral decision of Guess:

- the Customer has obtained Points unlawfully (by violating the Terms and Conditions, applicable law or regulations etc.).

- the Customer has acted fraudulently.

- The Customer has provided false or misleading information during registration or while redeeming Points.

- The Customer has abused or misused the benefits or Rewards associated with Guess Élite.

- The Customer has attempted to sell, transfer, or exchange Points in violation of the Program’s rules.

- The Customer has engaged in behavior or activity that constitutes misuse of Guess Élite for personal gain or benefit, including but not limited to circumventing the Program’s intended purpose.

6.2 Modification of Terms

Guess may modify these Terms and Conditions, the benefits offered, or the mechanics of the Program at any time according to applicable law. Subject to the provisions of Clause 6.3 (Notification of Changes), material changes will become effective thirty (30) days after notice, except where a shorter period is reasonably necessary to address fraud, security, legal compliance, or circumstances beyond Guess’s reasonable control. The current applicable version of the Terms and Conditions is the one available on the Guess online website. Guess invites the Customer to periodically check the website or their email for the latest version of the Terms and Conditions.

GUESS RESERVES THE RIGHT TO MODIFY, CHANGE, LIMIT, TERMINATE, OR CANCEL THE PROGRAM OR POINTS TERMS AT ANY TIME, SUBJECT TO APPLICABLE LAWS.

6.3 Notification of Changes

Changes to the Program will be communicated via email or other agreed means to Customers. If Customers do not agree with the modifications, they have the right to cancel their membership.

6.4 Customer Rights Upon Termination

If the Program is terminated, Guess will notify Customers by email or through its website. Any Points not redeemed, and any Rewards and other benefits not collected, by the termination date will be forfeited, and Guess shall have no further obligation to the Customer, subject to applicable laws.

6.5 Value of the Advantages

Points, benefits, and other related advantages have no monetary value, and Guess will not compensate or pay cash for forfeited or unused Points, Rewards, or benefits or more generally advantages.

7. WITHDRAWAL

Customers can withdraw from the Program at any time by logging into their personal “My Guess” area (through the Personal Account) or requesting assistance from a sales associate in a participating Guess store, or by contacting Customer Service. In case of withdrawal, and thus the opt out of the Program, the Customer will no longer earn Points and may redeem any unused or unexpired Points accrued up to that point, in accordance with the provisions of Clause 2.4 (Unsubscription Process). Following the terms established in Clause 2.4 (Unsubscription Process), the deletion of Points is final and cannot be reversed. Withdrawal of consent to marketing communications results in exit from the Program with the same consequences expressed in the preceding sentence of this Clause, subject to applicable laws. If you have any questions regarding these processes, you may contact us at [email protected].

8. PRIVACY AND DATA PROTECTION

8.1 Personal Information

Participation in the Program requires the collection and processing of the Customer's personal information, including but not limited to name, email address, and purchase history. Guess will process personal information under applicable Privacy Laws. You can find more the information about the processing activities carried out with personal information in the Guess Privacy Policy.

8.2 Data Processing Activities

In the execution of the Program and for all related activities, Guess acts as a business under applicable Privacy Laws.

By enrolling in the Program and by giving consent where required, the Customer consents to the collection, use, and storage of his/her/their personal information for the outlined purposes.

Guess processes personal information as necessary to administer the Program, including to maintain your account, track Points and Rewards, process redemptions, provide Program-related communications, and prevent fraud or misuse. Guess may also process personal information to provide personalized offers, promotions, and benefits where permitted by applicable law and as described in the Guess Privacy Policy. For more information, please review the Guess Privacy Policy.

Financial Incentive. By enrolling in the Program, Customers provide Guess with opt-in consent to the collection, use, and disclosure of their personal information for the purposes described to Customers, consistent with the Notice of Financial Incentive in Guess’s Privacy Policy. Customers may withdraw this consent, and exit the Program, at any time as described in Clause 2.4 (Unsubscription Process) and Clause 7 (Withdrawal), without affecting the lawfulness of processing before withdrawal.

Bona Fide Loyalty Program. Guess will not condition a Customer's participation in the Program on the provision of sensitive personal information beyond what is reasonably necessary to provide the specific Program benefit requested by that Customer, and Guess will process any exercise of an applicable privacy right in accordance with applicable Privacy Laws and the Guess Privacy Policy. Where such exercise materially affects the ability to provide specific Program benefits, Guess will inform the Customer before discontinuing the affected benefit.

9. DISCLAIMER AND LIMITATION OF LIABILITY

9.1 No Warranty

Participation in the Guess Program is provided “as is” and “as available.” Guess makes no express or implied warranties or representations with respect to the Program, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement. Guess does not guarantee that participation in the Program will be uninterrupted, secure, or error-free, nor does it guarantee the accuracy or completeness of any information related to the Program.

9.2 i) Force Majeure

Guess will not be held liable for any failure to perform its obligations under the Program due to events beyond its reasonable control, including but not limited to natural disasters, pandemics, strikes, or acts of government.

9.2 ii) Exclusion of Liability for Rewards and Benefits

Guess makes no representations or warranties, either express or implied, regarding any Rewards, benefits, or merchandise obtained through the Program. To the maximum extent allowed by law, Guess disclaims all responsibility and liability for any dissatisfaction, defects, or issues that may arise from any such Rewards, including those arising from third-party partnerships or external suppliers.

9.3 Legal Requirements

Nothing in this Clause shall exclude or limit Guess’s liability for fraud, wilful misconduct, or any other liability which cannot be excluded or limited under applicable law.

9.4 Limited Liability

Unless otherwise required by law or our agreements with you, neither Guess nor any of our or its affiliates, officers, directors, employees, service providers, or agents will be liable to you, or anyone making a claim on your behalf, in connection with (a) any termination of, change in, or suspension of the Program; (b) any claim relating to products purchased using any Loyalty Vouchers obtained through the Program; (c) any loss, damage, expense or inconvenience caused by any occurrence outside of our control; or (d) any taxes that you incur as a result of receiving or redeeming Points. You are solely liable for any applicable taxes arising out of the accrual or use of Points or Loyalty Vouchers. Consult your tax advisor concerning such tax consequences. Notwithstanding the foregoing, any liability that we or they may have in connection with the Program shall be limited. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, GUESS’S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE PROGRAM WILL NOT EXCEED THE VALUE OF THE UNREDEEMED POINTS OR REWARDS AT ISSUE UNDER THESE TERMS.

10. GOVERNING LAW AND JURISDICTION; BINDING ARBITRATION

10.1 Governing Law

These Terms and Conditions, including the below Agreement to Arbitrate, the Program, and any disputes arising from or related to them, are governed by the Federal Arbitration Act, 9 U.S.C. §§ 1-16, and, to the extent not preempted by or inconsistent with that federal law, the laws of the State of California, without regard to conflict of law principles.

10.2 Jurisdiction

Except for disputes subject to arbitration under Clause 10.3 (Agreement to Arbitrate) below, or claims that may be brought in small claims court as described therein, any disputes arising from or related to these Terms and Conditions or the Program will be subject to the exclusive jurisdiction of the state and federal courts located in Los Angeles County, California (“Court of Competent Jurisdiction”).

10.3 Agreement to Arbitrate, Jury Trial Waiver, and Class Action Waiver

YOU AND WE AGREE THAT EACH OF US MAY BRING CLAIMS ARISING FROM OR RELATING TO THESE TERMS OR THE PROGRAM ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, MASS, CONSOLIDATED, OR REPRESENTATIVE ACTION OR PROCEEDING.

“Claim(s),” as used in these Terms, means any claim, dispute, or controversy that in any way arises from or relates to these Terms or the Program.

ANY PARTY MAY ELECT TO ARBITRATE ANY CLAIM ARISING FROM OR RELATING TO THESE TERMS (INCLUDING DISPUTES ABOUT THE VALIDITY, SCOPE OR ENFORCEABILITY OF THIS AGREEMENT TO ARBITRATE), IN WHICH CASE SUCH CLAIM SHALL BE SETTLED BY FINAL AND BINDING ARBITRATION ON AN INDIVIDUAL BASIS AND NOT AS PART OF ANY CLASS OR REPRESENTATIVE ACTION. Arbitration may be elected by any party with respect to any such Claim, even if that party has already initiated a lawsuit with respect to a different Claim. We will not demand to arbitrate an individual Claim that you bring against us in small claims court or your state’s equivalent court, if any, but if that Claim is transferred, removed or appealed to a different court, we then have the right to demand arbitration. This Agreement to Arbitrate will not preclude any party from seeking or obtaining provisional remedies in aid of arbitration, including without limitation orders to stay a court action, compel arbitration, or confirm an arbitral award, from a Court of Competent Jurisdiction

The arbitration will be conducted by the American Arbitration Association (“AAA”), JAMS, or any other company selected by mutual agreement of the parties (the “Administrator”), in accordance with the rules of the Administrator. This Agreement to Arbitrate is reciprocal, and any election to arbitrate by one party shall be final and binding on the other(s). These provisions shall be interpreted in accordance with a fair meaning and not strictly for or against either party. All remedies available to the parties under applicable federal, state, or local laws shall remain available in arbitration. Unless you or Guess request to conduct the arbitration and hearing by telephone or videoconference, the arbitration shall take place in person at the Administrator’s facility located in or nearest to your city of residence. Payment of all filing, administration, and arbitrator fees will be governed by the Administrator’s rules. If, however, you are able to demonstrate that the costs of arbitration will be cost-prohibitive for you as compared to the costs of litigation, we will pay as much of the filing, administration, and arbitrator fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive for you. Each party will pay its own attorney and other fees and costs, unless an award of fees is recoverable under applicable law. The arbitrator’s decision must be with written explanation and remain confidential. For purposes of this Section 10.3, these Terms are governed by the Federal Arbitration Act. The parties waive the right to any jury. You acknowledge that without this Agreement to Arbitration, you would have the right to sue in court with a jury trial.

Opt-Out Procedures: You may choose to opt-out of this Agreement to Arbitrate by sending a written notice within thirty (30) days after the date you accept these Terms for the first time. You may send your opt-out notice by mail or hand delivery to Customer Care, 1444 S. Alameda Street, Los Angeles, CA 90021. Your opt-out notice must include your full name and clearly indicate your intent to opt-out of these arbitration provisions.

Prior to initiating any arbitration, the initiating party will give the other party at least sixty (60) days' advanced written notice of its intent to file for arbitration. We will provide such notice by mail or email using the contact information on file with us, and you must provide such notice by mail to us at 1444 S Alameda St., Los Angeles, CA 90021, Attn: Customer Care.

10.4 Points and Rewards Disputes

Notwithstanding the provisions outlined above, if Points that you believe were earned have not timely posted to your Personal Account (a “Points Dispute”), you may raise your Points Dispute by immediately mailing a summary of your dispute to 1444 S. Alameda Street, Los Angeles, CA 90021, Attn: Customer Care. We will use reasonable efforts to investigate your Points Dispute. You must notify us within thirty (30) days of the posting date. If you do not notify us within that period, you waive your right to make a Points Dispute with respect to those Points. We may require you to provide written confirmation for the dispute and the applicable purchase receipt and may decline to investigate further if you do not provide the requested confirmation or a valid receipt. Upon completion of the investigation, we will have no further responsibilities for the Points Dispute if you later reassert the same Points Dispute. Your sole and exclusive remedy, and our maximum liability to you, in the event you prevail in a Points Dispute, is for us to credit the disputed Points to your Points balance.

11. CUSTOMER SERVICE AND CONTACT INFORMATION

Guess is committed to resolving any complaints regarding the Program in a fair and timely manner.

Complaints and questions should be submitted through the following channels:

Email: [email protected]
Phone: 1-877-44-GUESS (1-877-444-8377)
Online: https://www.guess.com/en-us/ContactUs

12. MISCELLANEOUS

These Terms and Conditions contain the entire agreement between you and us regarding the Program and supersede any previous terms and conditions governing the Program we may have provided to you. The Program is not available where and to the extent prohibited by applicable law. We will not lose our rights under these Terms because we delay or do not enforce them. All waivers of any of these Terms by us must be in a writing executed by someone with authority to bind us. You may not assign your rights or obligations under these Terms to any other person or entity.

In the event that any provision of these Terms and Conditions is found to be invalid or ineffective, this will not result in the total invalidity of these Terms and Conditions. Any invalid provisions will be replaced by other valid provisions, taking into account the will of the parties and the meaning and content permitted by applicable law. If any part of these Terms conflicts with applicable law, that provision will be deemed severed, and the remainder of the Terms will remain in effect.

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